WHAT ARE ASSETS & ALLIES?
ASSET | ˈaset
Noun: a useful or valuable thing or quality
In short, an asset is something you “own”, it can be tangible like equipment, tools, or supplies; or it can be intangible like a brands, channels, or media content.
As a creator, one of the most important assets is your portfolio, it’s your proof. Your portfolio is also your creative bank that you can use to get future work done. Think about it, any photos, video, designs, audio, etc. that you have 100% control over is content you can reuse at no cost to speed up or add impact to your future projects.
ALLY | ˈalī
Noun: a person or group to collaborate with for mutual benefit
An ally is more than a “living breathing asset”, an ally is a human! As humans they can’t be treated like assets, they’re liquid, they have feelings, they change form, they need reassurance.
When you look at famous creators, you will NEVER find one that doesn’t have a huge and talented team behind them. Your relationships, teams, audiences are required for big creative projects.