WHAT ARE ASSETS & ALLIES?

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VOCAB

The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically guarantee hit records.
— Richard Branson

ASSET   | ˈaset

Noun: a useful or valuable thing or quality

In short, an asset is something you “own”, it can be tangible like equipment, tools, or supplies; or it can be intangible like a brands, channels, or media content.

As a creator, one of the most important assets is your portfolio, it’s your proof. Your portfolio is also your creative bank that you can use to get future work done. Think about it, any photos, video, designs, audio, etc. that you have 100% control over is content you can reuse at no cost to speed up or add impact to your future projects.

There is only one thing worse than fighting with allies, and that is fighting without them.
— Winston "No Chill" Churchill

ALLY | ˈalī

Noun: a person or group to collaborate with for mutual benefit

An ally is more than a “living breathing asset”, an ally is a human! As humans they can’t be treated like assets, they’re liquid, they have feelings, they change form, they need reassurance.

When you look at famous creators, you will NEVER find one that doesn’t have a huge and talented team behind them. Your relationships, teams, audiences are required for big creative projects.


CASE STUDIES

 

EXERCISES

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