DON'T BLAME THE AUDIENCE
Where do get together when the ground floor is too expensive, too boring, or just wrong for the audience? Well we can go underground or up into the attic. In Boston, space is a major issue and I talked with Rick Jenkins and Christine Vallaire to understand how to create a space for your audience.
What happens when a college DJ takes economics classes? Christine Vallaire is all about “giving the people what they want”, and that means organizing music shows that keep the underground feel of a basement show. It also means staying out of an artist’s way, and that “nothing good comes out of holding an artists too closely”.
Today, Christine is the Editor-In-Chief of Allston Pudding,. They started off with music reviews, then got into events, music videos, other promotion work, all to make sure artists connect with their audience.
For 20+ years Rick Jenkins ran The Comedy Studio in the attic of a Chinese restaurant in Harvard Square. From this humble spot Rick collaborated with Maron, Mirman, Gulman, Kirkman and so many comedians in an intentionally casual environment. As emcee, Rick decided early on that it’s “impossible to blame the audience”. Instead he makes little efforts to ensure a great evening, like playing films and music beforehand in case you’re having a bad date.
Rick just raised investments to move his club to a new space, and in this episode he shares how he’s kept a 20 year institution feeling fresh and cozy at the same time.