Joe, son of Italian immigrants, grew up in Bushwick, a neighborhood in Brooklyn once ravaged by drugs, neglect and violence. He lost his mother to cancer as an adult and rather than going into deep depression, he decided to honor his parents and the neighborhood that raised him. He started contacting muralists from all over the world and 5 years later, Bushwick is one of the fastest growing gentrified neighborhoods in New York.
As advertisers and new residents flood Bushwick, longtime residents struggle to keep up with rising rents and changing landscape. Complex News Documentaries asks: Can a community thriving off its native creativity survive all the change? Will the spreading wave of gentrification whitewash the now world-renowned art and who is at fault?