• (0:30) Too $hort says that beef is just part of hip hop like it is in real life.  What part of your creations has a natural conflict?

  • (2:45 ) Steve Rifkind says, "If the beef is true, that one thing... Your fans are gonna know what's real and what's not." Have you ever invented controversy? Did it bac fire? Did you ever walk away from controversy and regret it?

  • (4:10) Angelica Nwandu says, "There is an expectation to be hard". Does your audience want you to pick a fight? If so, who would it be against?

  • (5:30) On battle vs beef, what is a battle in your sphere vs a beef? Is there a winner in a "beef"? What could you gain from a conflict?

  • (9:30) N.O.R.E says if you dis a rapper from a city, it can be construed as dissing that city. What would it take for the audience to be on your side? How would they support you or cheer you on? Would they ever turn on you?


  • Thee video starts with other rappers showing respect for Tupac and BIG. How could other artists or fans talk about you this way? What you have to do or represent for them to have this level of respect?

  • (2:00) Chris Ewers asks us what kind of leaders Tupac and BIG could have been today. What cause could you be a leader for, or what group could you represent today?

  • (6:20) Ayo & Teo disagree on when and how to respond to conflict. If you have a beef, when is it productive to respond? When does silence equal strength?

  • (8:55) Tokyo Ketz says, "I'm not going to erase everything I've built for someone who doesn't know me." (9:30) Too $hort says, "Let's not destroy both our hustles." What would it take for your career to be destroyed by a beef? Could representing your cause or your audience end in destruction of your career?