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BOSTON

As an art form, hip-hop has always leveraged a sense of “place” to connect with the audience. For example: 24 years apart, both NWA and Kendrick Lamar gained success from rapping about the Compton neighborhood of LA. The South End of Boston is home to a young MC who raps under the name Avenue. In his new album, “Mass Ave & Lenox”, he pays tribute to iconic memories and fixtures of his neighborhood.


Both Frank the Butcher & The Arcitype credit the success of the album to Avenue being “not in the lane with everybody” and “making a street album in a context that’s larger”. How can you level up your art to stand out?

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REVIEW

  • Many musicians tell us the story of their “home” because home is a universally relatable concept, yet it gives undeniable authenticity to the art. Thinking about your life, what universal experiences could you bring to connect with your audience?

  • Both Frank the Butcher & The Arcitype credit the success of the album to Avenue being “not in the lane with everybody” and “making a street album in a context that’s larger”. How can you level up your art to stand out?

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