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LOS ANGELES, CA

After moving from Hong Kong to Texas as a teenager, Mary H.K. Choi fell in love with reading and knew she wanted to turn her passion for magazines into something greater. She got her chance when she left for NYC and landed an internship at Mass Appeal, which she funneled into a gig at XXL and, eventually, her own magazine, MissBehave. Across a variety of mediums, she knows how to make something for her readership, including issue #1 of Lady Deadpool, DJ Khaled's biography, and her new YA book, Emergency Contact.

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DOCU-SHORT

REVIEW

  • Mary was frustrated that “[with] every girls magazine, I was like who is this for? I wanted to create a magazine that talked to girls who I knew who were smart.” She saw a gap in what her audience wanted and what was being forced on them. Is your audience waiting for something they’ve never had?

  • Mary embedded with teens in their bedrooms to see texting & social media behaviors (25:03) “Who they have a crush us, whether their parents understand them, and that really informed the kernel of what became my book.” How can you embed and learn what your audience wants?

  • More discussion in the FORUMS.


PODCAST

REVIEW

  • Lorem ipsum dolor sit amet, consectetur adipiscing elit. (12:01) Phasellus non finibus mi, ac lacinia metus. Duis pretium, lacus eget varius fermentum, augue justo efficitur nulla, at lacinia quam lectus eu dolor. Nullam quis dapibus enim, id molestie lectus. Ut varius commodo nulla pharetra aliquet.

  • Duis pretium, lacus eget varius fermentum, augue justo efficitur nulla, at lacinia quam lectus eu dolor. (3:30) Nullam quis dapibus enim, id molestie lectus. Ut varius commodo nulla pharetra aliquet.

  • More discussion in the FORUMS.