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FROM THE BLOCK

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FROM THE BLOCK

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BOSTON

As an art form, hip-hop has always leveraged a sense of “place” to connect with the audience. For example: 24 years apart, both NWA and Kendrick Lamar gained success from rapping about the Compton neighborhood of LA. The South End of Boston is home to a young MC who raps under the name Avenue. In his new album, “Mass Ave & Lenox”, he pays tribute to iconic memories and fixtures of his neighborhood.


Both Frank the Butcher & The Arcitype credit the success of the album to Avenue being “not in the lane with everybody” and “making a street album in a context that’s larger”. How can you level up your art to stand out?

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  • Many musicians tell us the story of their “home” because home is a universally relatable concept, yet it gives undeniable authenticity to the art. Thinking about your life, what universal experiences could you bring to connect with your audience?

  • Both Frank the Butcher & The Arcitype credit the success of the album to Avenue being “not in the lane with everybody” and “making a street album in a context that’s larger”. How can you level up your art to stand out?

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HOTLINE MIAMI

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HOTLINE MIAMI

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Jonatan Söderström, also known by his internet pseudonym Cactus, is a Swedish video game developer best known as co-designer and programmer of Hotline Miami (2012) and Hotline Miami 2: Wrong Number (2015). Prior to that, he developed over 40 small video games.

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"Variation can be good, but so can consistency. When I make games I try to keep them unified and to the point, so I don't drift off too far. It's also one of the reasons most of my games are so short, when I feel like I want to turn the game in a new direction I usually explore that new direction in a separate game instead.”

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This further explains Söderström's unusually high output of concentrated games, most of which were developed within a span of two years.

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  • Evan Greenwood says “The difficulty in Hotline Miami is core to the experience. It forces you to pay attention and keeps you in a state of adrenaline high.” Can incorporating difficulty into your work make it more addictive?

  • The violence in the game “made you feel dirty”. In your work, how can you give your audience guilty pleasures?

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PRANKS FOR SALE

PRANKS FOR SALE

A painter and prank artist, Derek Erdman walks a thin line between antics and art.

LIFE IS A TRIP

LIFE IS A TRIP

After Harvard, Charles T James & Daisy Chiu grew Crimson Bikes from a broom closet to multiple locations thru new tech.

A NEW VINTAGE

A NEW VINTAGE

Combining old world techniques with bold typography, Tieton Mosaic is becoming a profit center inside a not-for-profit corporation.