WHAT ARE COMPETITORS?

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VOCAB

No, there’s not much competition between puppeteers in general because everybody’s working their own style.
— Jim Henson

COMPETITOR   | /kəmˈpedədər/

Noun: A person or thing that wants the time, money or attention of your audience.

A competitor is simply someone or something that probably loves your audience as much as you. They have some or most of the “true fans” that we talked about in Audience. But there is a big difference between indirect and direct competitors. Indirect competitors have the same audience, but offer something different. Direct competitors have the same audience and similar offering.

Pride is an admission of weakness; it secretly fears all competition and dreads all rivals.
— Fulton J Sheen

HATER   | ˈhādər

Noun: Someone who knocks down others instead of building themselves up.

Don’t hate. We hate on others when we don’t know how to get better. You hate on others when you don’t know why you suck. You’re spending your time rationalizing that they got it by acting badly instead of assessing what you could learn from them. If you actually knew how to be better, then you wouldn’t be bother to hate on others because you’d have more important things to do.


CASE STUDIES

 

EXERCISE

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