In 2016,Lucas scrapped his PhD plans to become a “BFA/MBA drifter” driving his Mobile Incubator across 42 states to meet thousands of artists, performers, writers, designers, makers, and other cultural entrepreneurs.
“Artists need a different classroom than white walls and podiums. We learn by doing. We’re producers, not consumers. We should naturally distrust hype and authority. We want relatable mentors. We have to be the most media savvy people in the room.”