WHAT IS A PITCH?

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VOCAB

I couldn’t reduce it to the freshman level. That means we really don’t understand it
— Richard Feynman

PITCH   | piCH

Noun: a clear, brief message about who you are, what you do and for whom.

Imagine you have just 30 seconds to talk to a complete stranger. Sounds overwhelming, but you do it everyday. You talk to complete strangers at the grocery store, pumping gas, on the train, ordering coffee, in the hallway, and online too. On any given day you’re going to encounter a complete stranger. If they asked you, “So what do you do?” would you be able to say it in 30 seconds?


CASE STUDIES

 

EXERCISE

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