In 2016, LUCAS SPIVEY scrapped his PhD plans to become a “BFA/MBA drifter” driving his Mobile Incubator across 42 states to meet thousands of artists, performers, writers, designers, makers, and other cultural entrepreneurs. Their true stories inspired him to create the permanent class field trip called Culture Hustlers, a 100% experiential school, where artists learn business by making podcasts, documentaries, and travelogues.

“Artists need a different classroom than white walls and podiums. We learn by doing. We’re producers, not consumers. We should naturally distrust hype and authority. We want relatable mentors. We have to be the most media savvy people in the room.”

Itching for a road trip? Watch this vid and ridealong with us!