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In 2016, LUCAS SPIVEY scrapped his PhD plans to become a “BFA/MBA drifter” driving the Mobile Incubator across 42 states to meet thousands of artists, performers, writers, designers, makers, and other cultural entrepreneurs. Their true stories inspired him to create the permanent class field trip called Culture Hustlers, a 100% experiential school, where artists learn business by making podcasts, documentaries, and travelogues.

“Artists need a different classroom. They’re the most media savvy people on the planet, and they learn by doing. They should naturally distrust authority and hype. Meeting relatable mentors is crucial.”



Itching for a road trip? Watch this vid and ridealong with us!