GET LOST TO FIND YOUR WAY

THE 12 WORKBOOKS TO A UNIQUE BUSINESS MODEL

Millions of artists, performers, designers, writers and makers hold full-time jobs in addition to their passions, unsure of how to turn their side hustle into their full time income. This series of 12 workbooks follows the true stories of artists and entrepreneurs, examining how they discovered their own unique business model. Each workbook has assigned documentaries and podcasts, along with questions and exercises that build on each previous step, so you can find your unique path from side hustle to full hustle .

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THE 12 WORKBOOKS


IDENTITY WORKBOOK
20.00
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[ 1 ] IDENTITY: Rule #1 is be yourself. Artists suck when they try to be something they’re not. You must reveal your true desires & incentives, or you’ll never leave your comfortable home.

Includes: Overview, vocab, stories and an exercise

Exercise: Write the best damn BIOGRAPHY ever written, and forecast your DESTINY.


VISION & VALUES
20.00
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[ 2 ] VISION & VALUES: What do you want to create before you die? More often than not, artists get slowed down carrying things they don’t need! Declare your “nevers” and your “musts” along the way.

Includes: Overview, vocab, stories and an exercise

Exercise: Write your VISION and VALUES, combine them into a powerful STATEMENT.


AUDIENCE WORKBOOK
20.00
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[ 3 ] AUDIENCE: Real talk: you don’t need to be famous to be fully self-employed as an artist. Discover the 100 - 1,000 people who care about you the most. They’re the true north, and will orient you whenever you’re lost.

Includes: Overview, vocab, stories and an exercise

Exercise: Your TARGET MARKET, and an ANALYSIS on their demographics and day-to-day life.


COMPETITORS WORKBOOK
20.00
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[ 4 ] COMPETITORS: You hate on other artists when you don’t know know how to be better. Knowing your competitors keeps you out of the ditch. They can even be inspirations or collaborators.

Includes: Overview, vocab, stories and an exercise

Exercise: A COMPETITIVE ANALYSIS, broken down into direct and indirect competitors.


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RELEASED ON FEB 19!

[ 5 ] VALUE PROPOSITION: Always ask the locals for directions. You must forget everything you think you know and truly get lost in your audience’s world. Artists suffer when they make shit no one wants.

Includes: Overview, vocab, stories and an exercise

Exercise: A VALUE PROPOSITION CANVAS on your audience’s struggles and desires.


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RELEASED ON FEB 26!

[ 6 ] THE PITCH: The ride-or-die moment. Every artist must find a new way… and if it ain’t scary then it ain’t new. You’ve discovered a new frontier now you come back to share what you’ve found.

Includes: Overview, vocab, stories and an exercise

Exercise: A PITCH (video, website or pitchdeck) on you, your work, who loves it and how they pay for it.


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RELEASED ON MARCH 5!

[ 7 ] CHANNELS: Your audience is waiting to find you, but there are gatekeepers, distributors, venues, and influencers who know them already. This is your “My people need me!” moment.

Includes: Overview, vocab, stories and an exercise

Exercise: MEDIA CONTACTS of the 30 most amazing people & entities you’ve always wanted to reach out to.


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RELEASED ON MAR 12!

[ 8 ] SALES: There’s a reason your journey never starts at the tallest peak… you weren’t prepared for the climb! How to respond to the 4 different answers you’ll get when you start selling.

Includes: Overview, vocab, stories and an exercise

Exercise: Reach out to 30 people & entities, and give 4 SPECIFIC ANSWERS to their 4 kinds of answers.


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RELEASED ON MAR 19!

[ 9 ] ASSETS & ALLIES: Every creative project or studio will have breakdowns. It’s okay! You must know (and know how to describe) your people & creative assets to keep going.

Includes: Overview, vocab, stories and an exercise

Exercise: A RESOURCE TREE of your team, your partners, your equipment & tools to keep a creative project on the road.


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RELEASED ON MAR 26!

[ 10 ] KEY ACTIVITIES: There are no maps when you’re off road… but you can chart your progress and orient small and large adjustments on the fly. Map making is about the routes that really matter.

Includes: Overview, vocab, stories and an exercise

Exercise: An OPERATIONS PLAN that halts worthless activities and focuses on the most important.


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RELEASED ON APRIL 2!

[ 11 ] COST STRUCTURE: You know the cost of a gallon of gas, but there’s no one price for a unique experience. Learn to calculate your floor and estimate their ceiling for negotiation.

Includes: Overview, vocab, stories and an exercise

Exercise: A COST BREAKDOWN of fixed and variable costs, and how to mark up your cost of operations.


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RELEASED ON APR 9!

[ 12 ] AUDIENCE RELATIONSHIP: If your audience wants another round but you’re too exhausted when you get home, then you need a better relationship. Chart the most direct route possible between you and them.

Includes: Overview, vocab, stories and an exercise

Exercise: Chart your AUDIENCE LIFECYCLE, how to follow up with them and grow authentically.

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WORK WITH THE AUTHOR!

With his BFA/MBA, Lucas Spivey has developed educational programs for Harvard, MIT, Arts & Business Councils, Artist Thrive, University of Wisconsin, and more. You can schedule him to help guide you.

*All help includes a copy of one workbook per person.

ONE ON ONE: A personal video chat to cover your specific questions. $75 for 30 min, $120 for 60 min

GROUP WEBINAR: A multimedia presentation and workshop for 5 or more people. $200 for a 60 minute webinar

IN PERSON WORKSHOPS: An in person workshops on one of the 12 Workbooks. Cost depends on travel, please inquire.

Go to calendly.com/lucasspivey to schedule! Or email for more details.